Brand identity + Website + Marketing
Nirvana from Nourished Living contacted me to revamp her branding. While working on this we also decided to create a whole new website. Nirvana is a nutrition and health coach that specialises in woman fertility.
How yummy is this brand identity?? We wanted her brand to be friendly and trustworthy. A few keywords that Nirvana wrote down that I absolutely loved "bright (as in sunshine bright), smile, fresh, simple yet edgy". This was already making me excited.
The primary logo has a mix of pattern around it to represent different parts of the business. Leafs: natural/holistic. Sun: bright/centred. Sun & moon: female cycle. Circles: exploring and growing. The pattern is modern, but still friendly and inspired by cultural patterns from around the world since Nirvana loves to travel and gather knowledge from everywhere. It's a logo that can grow and change up depending on content.
Nirvana wanted it to be a resource and guide for women in general and especially during their motherhood adventure. We wanted to continue using the colours, patterns and friendly feel of her brand. For it to be easy for people to find out how to work with her, but also to find inspiration from her blog and resources. She interview women in health and that was a big part of her site so we made sure that is on the homepage to gain more traction.
To promote her amazing work we had some fun with the wording for her launch. We created designs for quotes that would make her brand continue in to her social media and make it more personal to her. Loved working with her colours, images and patterns to create unique pieces that would make her stand out!