Brand identity + Website
Vanessa wanted to offer yoga classes without the pressure or intimidation
- "I want it to be a place where I can hold space for people so they can grow in confidence and when they wobble, fall or find a pose challenging, they do so with with a smile on their face."
She came to me with a pretty clear idea - "I want my brand to evoke feelings of connection, accessibility and a good high energy. I love the words: Meraki which means to do something with soul, creativity and love, leaving a piece of yourself in what you do." Using soft blue tones and a palm tree to represent island life of Jersey, movement and calmness. It stands out and reflects Vanessa's personality. She wanted a natural and handmade vibe that was friendly and could evolve with her business.
Our main aim for the site was to make it easy for people to book online for yoga classes and trips. We wanted it to reflect Vanessa's energetic, silly and free spirited mindset. Using the leaves from the branding in a collage effect to make her lovely images stand out. I did hand lettering for the titles to make it more lively and friendly. We have continued to use these for her website banners, tote bags, instagram story highlights and marketing material.