How to work with your designer to achieve the results you desire

I have worked with people that have previously used designers where they did not get the desired result. They then came to me unsure if I can help and worried that yet another designer could not solve their problem. It has also happened to myself after I decided to set up for myself and it didn't always work out. We didn't connect, I was unsure how to handle the situation and it was challenging for both of us. However, I have learnt a few things along the way, because how to give the best service is to learn from your own mistakes! Designers and anyone else you will work with may not understand right away what you want. They should be sending you questionnaires and not just saying "yes I will change that", but tell you what they recommend as they are the experts.

Here are a few tips when communicating with your designer.

1. BE HONEST

Make sure that you are honest and explain why you don't like something. It's your business and important that you love it and see where it's going. Please do not be afraid of hurting anyone's feelings. A good designer will listen to you and make the changes. 

2. HOW IT FEELS

Explain to them what feels right and what doesn't feel right.

3. GIVE TIME

Always take some time to go through what they have given you. Sleep on it and look at it again. Rushing when you are stressed or worried is never a good thing.

4. TARGET MARKET

Think about your target market. You should love it, but the most important thing, it should reach to your potential clients and they should love it as well.

5. DETAILED FEEDBACK

Designers are not mind readers so the more you tell them, the easier it is.

If you are hiring a skilled designer they will know what they are doing and clearly explain why they are doing it. Trust the designer and make sure that they feel like they can be creative and do what you hired them to do.