Skin by Katharina Buckley
Kat Buckley is a skincare specialist, facialist, and lymphatic drainage practitioner with a primary focus on helping women heal their skin disorders and feel empowered and confident in their skincare journey.
Kat is highly experienced in her field of somatology, a study focusing on the integration of knowledge and understanding of the human body with an emphasis on the skin. With these practices in mind, Kat takes a holistic, back-to-basics approach to skincare that respects time-honored traditions, while also incorporating her own tried and tested methods.
SERVICES
Brand Identity
Copywriting
Website Design & Development
Label Design
Marketing Material
Brief
As an established somatologist, Kat needed a brand identity and website that reflected her experienced approach. She was clear about wanting a balanced look that set the tone for the friendly yet medical and knowledgeable values of her business.
Our Approach
This is reflected in a minimal and balanced logo, which represents the calm and trustworthy vibe that Kat is known for.
The color palette is balanced yet fresh and colorful, reflecting Kat’s friendly personality, and sets her apart from more traditional looking medical brands. A varied series of icons and sub-marks give her brand character and allow for Kat to stand out in a wide range of settings - from her website and product packaging to videos and social media.
What kat is saying
“I loved working with Hanna, she is so creative and goes above and beyond! Would work with her any time again. ”
The website
The brand comes together on Kat’s website, a colorful and inviting environment where clients and potential clients can feel inspired and at ease as they learn about Kat’s unique approach to skincare. Bright and beautiful photos work alongside the fresh color palette and give a reassuring sense of Kat’s nurturing approach. With simple navigation and clean design, it’s easy to browse products and find inspiration. A range of journal-style blog posts and video tutorials make Kat’s wealth of knowledge easily accessible to her clients.