How to set up a sales page
I have created a few sales pages, and find it so much fun to work with! So firstly, a sales page is a page that sells a product that you are offering. It can be an ebook, retreat, memberships, programs, anything you want to sell that you need to give more information about.
There are many sales pages out there. That is why it is important to make sure you stand out, but also that it provides people with a solution.
CRUCIAL PARTS
A clear tagline that explains exactly what you are selling.
Keep it short, sweet, and catchy. Grab their attention and inform them right away.Introduce what you are selling in concise paragraphs.
Why you made it, what are your experiences, and the reason why they should be buying it from you?Who are you helping?
Explain who it is for and what are the things they may be struggling with.What is it that they want?
A clear understanding of their problemHow will this help them?
Write the end result you want people to feel - this will give you a greater understanding of how to solve the problemEverything that is included with what you are selling.
Create bullet points showing what they will be receiving.Testimonials - If you don't have any, make sure you give some products for free to people in exchange for testimonials. Create a form with a few questions that you send to them after.
Start date and time
When is it launching if you are on a short timescale.FAQs - Prevents having to answer the same questions, also if people do ask you something that isn't there add it to the list.
Refund policy - Important to have this clearly written down
Call to action! - Make sure it doesn't just say "buy now", but find something that relates to what you are selling.
Let them get to know you - Something unique about yourself that will make them remember you, but also why you created this and what your experiences are.
Have fun - Yes yes yes! Make sure that you are having fun and showing off who you are and how your amazing product will benefit them! Don't hide it, be confident, and no excuses!
Call to action - Very important, have a call to action spread throughout the pages so it is easy for people to join you!
- I'm ready!
- Sign me up!
- Yes please, let's get started!
- Sounds like what you need? Let's get started!
- Join me now!
- Invest now