The Borough Market
The Borough Market & Bar is an independent coffee and wine bar paired with a high-end boutique in Greensboro, North Carolina, run by Kam Hardy. It is a one-of-a-kind shopping experience centered around community and connection.
They offer a bespoke gift finding service alongside their online and physical shops. They also support other small, Jersey based businesses by sourcing many of their goods locally.
SERVICES
Brand Identity
Brief
Kam knew that she wanted a logo that would exude the fun, creative and outgoing vibe she and her business are known for.
Our approach
The logo is whimsical and welcoming, giving the brand a relaxed and friendly feel. The color palette is designed to inspire positive vibes, with retro shades of pink, lilac, blue and orange. Unique and expressive patterns add a touch of whimsy to the brand, giving it a magical and uplifting feel.
The friendly and fun vibe continues on the website, where clients can get a sense of what’s on offer at The Market as well as browse products and find local events.
